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About Us

OK.EK is reinventing online shopping. 


What we really do...

OK.EK is a curated sustainable and ethical fashion platform that uses technology capable of reducing the global carbon footprint.


Shoppers can browse and purchase products aligned with their values, play in a personalised virtual fitting room, interact with like-minded shoppers and more!

Why we want to do it...

In light of so many issues these days- global warming, plastic pollution, deforestation, just to name a few- it's easy to overlook the fashion industry as a problem or a solution.

A goal of OK.EK is to shift demand and mentalities in the global fashion industry towards slower, more ethical and sustainable consumption.

In this way, we can ensure that environmental impact is minimised to the greatest extent possible, workers in the fashion industry are paid a fair wage, working in a safe and healthy environment and both animals and the planet are not harmed in the process. 


Who are we for?

OK.EK was born from a dream to live sustainably, reduce waste, support responsible consumption, and positively impact the environment...whilst looking good.

We adhere to this ideology by providing eco-friendly, ethically sourced, and high-quality fashion products.

Our goal has always been to provide a welcoming and positive space for individual expression with male, female, unisex and plus-size clothing.

Why shopping with OK.EK is different...

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Curated collection of

high-quality fashion

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Deeply researched

sustainable and

ethical brands

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Built on a model which is both kinder to the planet and a more efficient customer checkout experience

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Capable of reducing global carbon footprint

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Powered by AI for a personalised virtual fitting room and browsing experience

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