About Us
OK.EK is reinventing online shopping.
What we really do...
OK.EK is a curated sustainable and ethical fashion platform that uses technology capable of reducing the global carbon footprint.
Shoppers can browse and purchase products aligned with their values, play in a personalised virtual fitting room, interact with like-minded shoppers and more!
Why we want to do it...
In light of so many issues these days- global warming, plastic pollution, deforestation, just to name a few- it's easy to overlook the fashion industry as a problem or a solution.
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A goal of OK.EK is to shift demand and mentalities in the global fashion industry towards slower, more ethical and sustainable consumption.
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In this way, we can ensure that environmental impact is minimised to the greatest extent possible, workers in the fashion industry are paid a fair wage, working in a safe and healthy environment and both animals and the planet are not harmed in the process.
Who are we for?
OK.EK was born from a dream to live sustainably, reduce waste, support responsible consumption, and positively impact the environment...whilst looking good.
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We adhere to this ideology by providing eco-friendly, ethically sourced, and high-quality fashion products.
Our goal has always been to provide a welcoming and positive space for individual expression with male, female, unisex and plus-size clothing.
Why shopping with OK.EK is different...
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Curated collection of
high-quality fashion
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Deeply researched
sustainable and
ethical brands
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Built on a model which is both kinder to the planet and a more efficient customer checkout experience
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Capable of reducing global carbon footprint
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Powered by AI for a personalised virtual fitting room and browsing experience